Dentsu Creative has appointed Abi Evans as Global Chief Growth Officer, expanding her remit after a transformative tenure as the agency’s first Chief Growth Officer in the U.S.
Evans stepped into the U.S. role shortly after Dentsu Creative was formed and officially launched in 2022, playing a central role in evolving the agency’s growth model. Under her leadership, the agency implemented a scalable pitch process designed to flex around client needs while showcasing the breadth of Dentsu Creative’s capabilities.
This approach has helped secure major competitive global wins, including the agency’s appointment as Adobe’s global scaled creative and content agency—many of which have already translated into expanded scopes and organic growth. Other notable U.S. wins include Lowe’s, Honeywell, and Principal Financial Group.
“What we’ve built in the U.S. proves that growth isn’t just about chasing opportunities – it’s about creating the right conditions for clients to choose you,” said Abi Evans. “I’m excited to bring that same strategic focus and momentum to our global markets, leveraging the strength of our network to deliver the most efficient, relevant, and value-driven approach to new business we’ve had yet.”
Evans has also been a driving force behind Dentsu Creative’s unified global narrative, integrating 11 legacy agency brands under a single P&L and positioning the agency as a transformative creative powerhouse. She redefined the agency’s client approach with a cross-functional, insight-led model tailored to the scale of each challenge.
“Abi has been integral to the success of Dentsu Creative in the U.S.,” said Abbey Klaassen, Global Brand President, Dentsu Creative. “She’s brought together the best of our agency, casting teams for both capability and chemistry, showing up with true integration, and always putting clients at the center. She’s a thoughtful, collaborative leader who has already demonstrated global impact, and I’m looking forward to seeing her do so in this formal capacity.”
With prior leadership roles within the dentsu network, Evans brings a rare blend of client leadership, growth strategy, and brand storytelling to her new global remit. She will now ensure that the growth model developed in the U.S. is adapted across markets—maximizing global scale and cohesion while remaining highly client-centric.
“Abi’s appointment reflects our continued focus on aligning global growth efforts across the business,” said Jean Lin, Group President – Global Practices. “In her new role, she will partner with regional growth leads and teams across dentsu’s Media and CXM practices to bring together the strengths of our integrated offering—ideas-led, AI-powered, and value-driven. Her collaborative approach will help connect capabilities across the network around powerful business ideas and deliver meaningful outcomes for our clients.”
