AbelsonTaylor Group, a leading independent healthcare marketing organization, has announced the launch of AT Studio, a dedicated production engine designed to accelerate the creation of high-quality, multi-format content with greater operational efficiency, cost effectiveness, and speed-to-market for healthcare brands.
AT Studio will serve as the bridge between big ideas and flawless execution, delivering crafted content built for speed, scale, and performance across digital, social, print, and modular asset systems. By combining expert human craftsmanship with AI-enabled tools, streamlined workflows, and clearly defined collaboration practices, AT Studio will ensure work is delivered faster, with uncompromised quality, consistency, and brand integrity.
“AT Studio reflects our continued commitment to evolve, innovate, and remove barriers between brilliant ideas and flawless delivery,” said British Randle, vice president, director of integrated production. “By modernizing our production model and using technology as an accelerant—not a replacement—we’re able to deliver high-volume, multi-versioned content that is efficient, strategically aligned, and easy to scale, without sacrificing craft or care.”
AT Studio will operate from a newly established collaboration framework, leveraging production intake systems, role-based workflows, and QA standards to create aligned, predictable, and repeatable execution. The system is designed to reduce friction, shorten turnaround timelines, and ensure the right workflows to the right teams at the right time.
“As an agency, we continually ask ourselves how we can deliver more value, reduce complexity, and help our clients achieve meaningful business outcomes faster,” said Jeff Berg, president, AbelsonTaylor Group. “AT Studio is another strategic investment that expands our ability to convert imagination into measurable market impact. It reinforces the promise behind our motto, Return on Imagination™, where expertise, insights, creativity, and execution excellence come together to drive breakthrough results.”
AT Studio will primarily focus on scalable, repeatable, format-driven work such as banners, email variations, social content, presentation decks, flashcards, resizing, motion-light adaptations, versioning, and global market iteration—all optimized for quick turn, high accuracy, and efficient reuse.
