CHICAGO, March 11, 2025 – Leading healthcare advertising and marketing firm AbelsonTaylor Group has hired Patricia “Trish” Reynolds, an expert in pharmaceutical advertising analytics and strategy, as vice president of marketing intelligence.
Reynolds will oversee all aspects of the agency’s marketing intelligence services, leading a team of accomplished specialists and partnering with other members of the agency’s integrated strategy team to optimize the effectiveness of client marketing campaigns. She reports to Lynnette Hunter, executive vice president, director of client services.
“Trish combines deep expertise in analytics, strategy and research with a gift for bringing the data to life through clear and compelling storytelling,” Hunter said. “Her focus on leveraging data to drive business growth for clients and help patients and healthcare providers make better-informed decisions aligns well with AbelsonTaylor Group’s mission. She is a welcome addition to the company.”
Reynolds has nearly two decades of pharmaceutical marketing experience spanning patient, healthcare professional, launch brands, and sunsetting brands as well as enterprise-level engagements. She has worked in nearly every therapeutic area, including oncology, vaccines, endocrinology, neurology, gastroenterology, psychiatry, cardiovascular, respiratory, dermatology, hematology, pain management, and rare diseases.
Prior to joining AbelsonTaylor Group, Reynolds was vice president of creative data intelligence at Publicis Groupe. She also worked in senior analytics and strategy roles with Grey Group, Klick Health, Inizio Evoke, and Digitas Health.
Reynolds earned a Bachelor of Science in mathematics from Penn State University, with a major in systems analysis.
Outside of work, she has been a student and performer with the Philadelphia circus community since 2009, appearing in more than a dozen shows and specializing in corde lisse (aerial acrobatics performed on a hanging rope). She also volunteers with an animal rescue organization called Saved Me.
About AbelsonTaylor Group
AbelsonTaylor Group is the independently owned parent company of four healthcare marketing business units headquartered in Chicago, with employees nationwide. The largest unit, AbelsonTaylor, is a full-service health and wellness advertising agency that has been creating award-winning work that drives clients’ business success for more than 40 years. AT Nutrient is an agency for challenger brands and competitors with existing AbelsonTaylor clients. AT Activate is a full-service media agency providing one-stop, data-driven media services for healthcare clients. And Dose is a full-service production company with a state-of-the-art production studio. All AbelsonTaylor Group agencies are dedicated to helping clients achieve measurable business success, an ROI the company calls Return on Imagination.™
