Spotify Advertising’s award-winning campaign, “A Song for Every CMO,” is back with its second iteration paying homage to CMOs of some of today’s most recognizable brands. Using audio as a storytelling medium (of course), the initiative playfully spotlights CMOs across the industry – from Mastercard’s Raja Rajamannar to Wendy’s Carl Loredo – through personalized jingles tailored made for them. You can listen to “A Song for Every CMO” Spotify playlist HERE or enjoy a mashup of all the songs HERE.
The first drop won the first-ever Gold Creative B2B Lion back in June at Cannes Lions. Created in partnership with creative agency FCB New York, the campaign has received recognition for its creative use of audio with nominations or award wins from: The Clio Awards, The ANDYs, D&AD and The One Show.
This installment of the campaign spotlights four sonically unique songs curated for CMOs including:
- A country anthem for Mastercard’s Raja Rajamannar
- A head-bobbing pop jingle for Haleon’s Katie Williams
- A spicy nugs country tune for Wendy’s Carl Loredo
- A special dance-influenced track for Cadillac’s Melissa Grady
“We have a longstanding relationship with Spotify and in fact, we recently celebrated the launch of our sonic logo and brand album at Spotify Beach in Cannes so it was a pleasure to be a part of their Song For Every CMO campaign,” said Raja Rajamannar, Mastercard Chief Marketing and Communications Officer and President, Healthcare. “The song they made for me captured my love of country music, but on a deeper level as a marketer, it underscored the creative opportunities digital audio can offer brands looking to do something fun and different to capture a consumer’s attention.”
Ann Piper, Head of Client Partners, US Verticals at Spotify
“We got such glowing— and tickled—responses from the CMOs we showcased in round one. There was no doubt that we’d do a second series of songs,” said Ann Piper, Head of Client Partners, US Verticals. “With this second release, we focused on top marketers across a wide cross-section of industries including financial services, fast food, healthcare, and auto to help them hear just how creative and powerful audio can be when telling their story — our hope is that this leads to more creativity in digital audio — and of course some laughs along the way.”
Creative Agency
FCB NY
- Michael Aimette – Co-Chief Creative Officer
- Gabriel Schmitt – Co-Chief Creative Officer
- Danilo Boer – Global Creative Partner
- Todd Sussman – Chief Strategy Officer
- James Friedman – Strategy Director
- Gary Resch – Executive Creative Director
- Alexandre Abrantes – Creative Director
- James Meiser – Associate Creative Director
- Justin Batten – Senior Art Director
- Ken Syme – Senior Copywriter
- Adam Isidore – Director of Integrated Production
- Chris Lenz – Executive Producer
- Melissa Chester – Music Producer
- Margot Meyerhoff – Senior Digital Producer
- Tara Graff – SVP, Business Lead
- Sean Kittredge – Account Supervisor
- Breithner Monteiro – Editor & Animator
Music Production Company: Watt White Music
Watt White – Composer/Singer/Songwriter/Producer
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