- New creative platform positions Checkatrade as the trusted home of skilled, pride-driven tradespeople.
- Creative highlights the beauty in precision when everyday jobs are done right.
- RCP’s first TV campaign for Checkatrade since winning the account.
16 June 2025: Checkatrade, the UK’s leading home improvement platform, is kicking off a fresh chapter with the launch of its new brand platform A Job Done Right, developed by RCP.
The multi-platform campaign launches with TV on 16th June and radio on 23rd June and celebrates the pride and precision of Checkatrade’s tradespeople, and the unmatched satisfaction of restoring everyday essentials—like perfect water pressure—with expertise and care.
The 30s spot, directed by Man vs Machine, takes viewers on a visually stunning journey, following a single stream of water as it travels from the mains, through an intricate network of pipes, culminating in a quiet, everyday moment—a young boy brushing his teeth. This simple scene is transformed into a powerful tribute to the meticulous care behind every task, no matter how big or small.
Elevated by the rousing crescendo of Gioachino Rossini’s iconic William Tell Overture, the film turns the ordinary into the extraordinary, capturing the epic beauty of work done with pride, precision, and purpose.
Sebastien de Bandt, Chief Marketing Officer at Checkatrade said: ‘‘This new chapter for Checkatrade is about more than just a refreshed look and new campaign – it’s a celebration of the pride and trust at the heart of every home improvement journey. By spotlighting the magic behind the scenes, we’re reinforcing what makes Checkatrade special: quality work and homes that feel truly cared for.”
Dan Jacobs, Chief Creative Officer at RCP said: ‘‘This was a screamer but evolved into a seismic shift for the brand. A whole new focus on not just getting a trustworthy tradesperson to do the job, but getting it *done right*. It’s been a total pleasure working with Ali Goldsmith, Sebastien de Bandt, Ella Walker and everyone client-side, alongside our partners at Man vs Machine and the RCP crew. I’m proud of this first step.”
Dom Roe, Head of Planning at RCP said: “When homeowners and trades share the same values, something powerful happens. A Job Done Right reflects that shared pride and transforms it into a distinctive, ownable brand promise.”
