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A Campaign That Stops Disaster Before It Starts

Roastbrief by Roastbrief
January 5, 2026
in Campaign
Reading Time: 1 min read
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A Campaign That Stops Disaster Before It Starts
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A fire can start in seconds. Built on this simple truth, Mocelin created a print campaign drawing a parallel between a phrase that sparks conflict and a real fire—showing that in both cases, acting in time changes everything.

This professional campaign titled ‘It only takes a moment for everything to go up in flames.’ was published in Brazil in December, 2025. It was created for the brand: Mocelin, by ad agency: Liberdade. This Print medium campaign is related to the Industrial and Insurance industries and contains 3 media assets. 

Credits
Advertising Agency: Liberdade, Curitiba – Brazil , Brazil
Brand: Mocelin
Creative Director: Paulo César Castro
Executive Director: Fabiana Zat Livardi

Tags: campaignLiberdadeMocelin
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