Manuel Rojas, Creative Director at Proximity, part of the BBDO network in Colombia, and I wanted to share one of those ideas we’re genuinely excited about.
Together with Kia, we launched “The Silent Test” — the first in a series of experiments designed to prove that Kia EVs are not just a change, but an inevitable evolution.
For this first test, we took our vehicles to a place where even the slightest sound can disrupt everything: a library.
No noise. No emissions. No disruption.
We showed that it’s possible to evolve without leaving a trace.
