Daytona Beach, FL, January 29, 2024 — NASCAR puts drivers front and center in “Any Questions,” a campaign for its 2024 season created by longtime NASCAR creative agency partner 77 Ventures Creative. With deep reverence for the sport, “Any Questions” focuses on the superstars of the sport–––the drivers–––and asks the burning questions on the minds of fans as they enter the new season.
“NASCAR drivers are the best in the world at what they do and we’ve seen a new crop of champions and contenders really solidify their standing in the Cup Series,” said Pete Jung, senior vice president and chief marketing officer at NASCAR. “Knowing how crucial it is for fans to have a connection to specific drivers in order to further their affinity for the sport, this is a perfect moment to put the drivers back at the center of this brand campaign and continue shining light on their personal stakes and stories.”
Giving the drivers a heroic visual treatment, 77 Ventures worked with The Mill to develop the bold, dynamic design language that underscores the chaotic sights, sounds, and feelings that make a NASCAR race a thrilling and unforgettable experience. Spotlighted in “Any Questions” are drivers Ryan Blaney, Chase Elliott, Bubba Wallace, Denny Hamlin, and Ross Chastain. Stoking the enthusiasm of NASCAR fans, the campaign will unfold with new provocative questions that will hopefully find answers as the season progresses, each question punctuating urgent story beats: Is Blaney jumpstarting a dynasty? Will Chase right the ship? Can Denny finally win the Big One? Can Bubba handle the pressure? Is Chastain the next man up?
For NASCAR’s 75th anniversary last year, 77 Ventures Creative created the “Always Forward” campaign marking the 2023 season. Through a creative campaign featuring a Next Gen 75 Car touring fan activations and races and three films highlighting the sport’s past, present, and future, 77 Ventures deepened their many years of collaboration with NASCAR. “Any Questions” tees up the racing’s next chapter and frames it as one of exhilaration and hair-raising excitement.
Doug Hanshaw, Creative Director at 77 Ventures Creative, remarks, “What I love most about NASCAR are the storylines. It’s this wild mix of live sports, reality TV, and action movies. I mean, what’s not to love? ‘Any Questions’ celebrates the drivers at the center of racing and re-engages fans, picking up where we left off in the 2023 season. I think the fans will be especially appreciative of what we made – all of us at 77 Ventures can’t wait to see what’s to come with the 2024 NASCAR season.”
