TheSwitch, the Social Enterprise committed to accelerating the transition to green energy, fostering social inclusion and championing technical craftsmanship, is back to unveil their latest campaign.
Created in collaboration with creative partner 72andSunny Amsterdam, “Tiles of the Sun” is focused on a narrative of talent, tradition, and the energy transition.
In this new campaign, ‘Tiles of the Sun’ honors the hard-working technicians who tirelessly work (come rain or shine) to facilitate the energy transition, whilst promoting innovative ways to identify and nurture the essential talent needed to drive forward climate change solutions. Currently, in the Netherlands, more than 50.000 vacancies remain unfilled to efficiently combat climate change.
TheSwitch believes that a sustainable future requires a sustainable form of entrepreneurship – operating both as a training institute and an installation company as they stay committed to making a difference not only through the installation of solar panels, car chargers, and other green energy products, but by also providing free training and a job opportunity for talented people with a refugee background.
To bring attention to this mission, TheSwitch and 72andSunny created a culturally relevant badge of honor – repurposing Dutch tiles in traditional ‘Delfts Blauw’ style into a celebration of the craftsmanship the Netherlands needs.
The handcrafted and painted tiles are made by artisans from the Haarlinger Tile factory using techniques originating from 1598. The depiction of a solar panel installer itself builds on a rich tradition of the traditional blacksmith, sailer, tailor and carpenter – craftsmen and women who built up the Netherlands.
To bring this campaign all together, the tiles will be gifted to businesses and households that engage TheSwitch for the installation of solar panels, batteries, char chargers and insulation – to stand as a symbol of gratitude for their support of the mission and as well as a reminder of their contribution. Additionally, TheSwitch invites the general public to be apart of this campaign by purchasing the commemorative tiles; All proceeds from the sales of the tiles will be invested in training programs and certification of new talent at TheSwitch.
