Publicis Toronto has been appointed creative agency of record (AOR) for 7-Eleven Canada following a competitive pitch process. The appointment marks a significant win for Publicis Toronto and reflects the strong momentum behind the agency’s creative transformation, reinforcing its belief in creativity as a key driver of business growth.
“Partnering with Publicis Toronto is an exciting step toward creating truly transformational work,” said Susana Pulla, director of marketing, communications and digital at 7-Eleven Canada. “Their deep understanding of our target audiences and the powerful insights behind their breakthrough creative approach stood out. As we evolve 7-Eleven into a brand that resonates with a new generation—while still honouring our nostalgic roots—Publicis Toronto is the right partner to help lead that change.”
With approximately 550 stores across the country, 7-Eleven Canada has been a trusted convenience retailer since 1969, serving local communities with beverages, craveable snacks, everyday essentials, and fuel. Today, the brand is undergoing an ambitious transformation, focused on innovative food and beverage offerings and exceptional value—key differentiators in an increasingly competitive convenience retail market.
As creative agency of record, Publicis Toronto will lead creative and strategic development across brand and campaign initiatives, supporting 7-Eleven Canada transformation and long-term growth ambitions. The partnership is built on a shared vision of leveraging creativity to drive business results and connect meaningfully with a new generation of Canadian consumers.
“7-Eleven Canada is an iconic global brand entering a bold new chapter in Canada,” said Vini Dalvi, chief creative officer at Publicis Toronto. “We’re excited to use creativity to drive business transformation and help 7-Eleven Canada become an even bigger part of Canadians’ everyday lives.”
