NEW YORK, April 30, 2025 // 5WPR, a leading communications agency, announces it has been selected as the communications agency of record for Nissan U.S.’s strategic initiatives for multicultural consumers. Through this partnership, 5WPR will drive product awareness and brand engagement with diverse audiences while reinforcing Nissan’s longstanding culture of inclusion.
5WPR will execute a comprehensive multicultural communications program encompassing strategic brand development, communications planning, experiential events featuring Nissan vehicles, press and stakeholder relations, and reputation management. These efforts align with Nissan’s current focus on driving sales and delivering top customer satisfaction.
“We are excited to join forces with Nissan to enhance their presence in multicultural markets and drive impactful engagement,” said Ashley Barton, Senior Vice President & Group Director of Multicultural at 5WPR. “Through strategic storytelling, dynamic media partnerships, and culturally resonant experiences, we aim to strengthen Nissan’s connections with diverse communities. Our collaboration will not only amplify Nissan’s commitment to inclusivity but also ensure their messaging authentically reflects the voices and values of the audiences they serve.”
As the multicultural communications agency of record, 5WPR will focus on securing media placements and coverage, curating culturally relevant events to showcase Nissan’s products, and supporting Nissan-sponsored initiatives to enhance message penetration. The agency will also provide strategic counsel on opportunities within key multicultural markets, develop grassroots outreach initiatives, and engage influencers on a national scale to amplify Nissan’s impact. Additionally, 5WPR will leverage data-driven insights to ensure authentic audience engagement.
Through this partnership, 5WPR will work closely with Nissan Corporate Communications to create meaningful connections with multicultural consumers and amplify Nissan’s reputation as a leader in automotive technology and innovation.
About 5WPR
5WPR is a full-service PR agency known for cutting-edge programs that engage with businesses, issues, and ideas. Founded in 2003, 5W has been named a top US and NYC PR Agency by leading industry publication O’Dwyer’s, as well as awarded Agency of the Year in the 2024 American Business Awards®, and continuously brings leading businesses a resourceful, bold, and results-driven approach to communication. The agency has more than 250 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and Digital Marketing (Social Media, Influencer, Paid Media, SEO). In addition to its business accolades, 5W was named to the 2024 Digiday WorkLife Employer of the Year list. For more information and to join our team visit 5W Careers.
