NEW YORK, Jan. 8, 2026 /PRNewswire/ — 5W PR, one of the largest independently owned PR and digital marketing firms in the U.S., today announced it has been named Agency of Record for Real Coco, a premium beverage brand delivering pure single ingredient organic and all natural coconut water, and other innovative coconut-based drinks.
Real Coco is committed to high-quality, naturally refreshing beverages with no added sugar that prioritizes functionality, community, and sustainability. As the brand grows, it seeks to expand visibility, deepen consumer engagement, and strengthen its position in the competitive wellness and functional beverage markets.
As AOR, 5W will lead a media-focused communications program for Real Coco, driving strategic planning, key message development, and clear brand positioning. The agency will manage all media relations efforts, including pitch creation and distribution, press releases, editor outreach, and facilitation of staff interviews, supported by comprehensive briefing materials. Creative initiatives such as mailers and product sampling will complement media outreach, while ongoing measurement, reporting, and account management ensure consistent visibility and impact.
“Real Coco is redefining the beverage category with authentic, wellness-driven products that resonate with today’s consumers,” said Marijana Gucunski, Executive Vice President, Consumer Lifestyle at 5W. “We’re thrilled to partner with the team to amplify their story, elevate brand awareness, and engage audiences in meaningful, creative ways.”
Through this engagement, 5W will help build Real Coco’s media presence, strengthen industry relationships, and execute an integrated communications strategy aligned with the brand’s growth objectives.
For more information about Real Coco, visit https://enjoyrealcoco.com. For more information about 5W, visit www.5wpr.com.
