NEW YORK, June 17, 2025 // 5WPR, a top-ranked, independently owned integrated communications agency, today announced it has been selected as the Agency of Record for PetAg®, a leading pet wellness and nutrition brand dedicated to empowering pet owners to proactively improve the lives of their pets.
PetAg offers an extensive range of nutritional supplements, health, and grooming products. Every product is developed with a science-based approach, demonstrating the company’s commitment to helping pets enjoy long, happy, and healthy lives alongside their families. The brand is also widely recognized as the foremost milk replacer brand in the pet care industry.
As part of its collaboration with PetAg, 5WPR will provide ongoing media outreach throughout the year that highlights the brand’s full product lineup. The agency’s responsibilities will also include establishing strategic partnerships with key opinion leaders through targeted influencer marketing, supporting the brand’s presence at trade shows such as SUPERZOO, and executing campaigns around important product launches and corporate announcements.
Leigh Ann Ambrosi, Managing Partner and EVP, CPG and Lifestyle at 5WPR, said, “We are excited to work with PetAg, a brand that shares our dedication to wellness and proactive care. Our team is eager to elevate PetAg’s innovative products through comprehensive pet product marketing strategies and engage pet owners in authentic ways that build lasting brand loyalty.”
This partnership further strengthens 5WPR’s expertise in the pet care sector and reflects the agency’s ability to deliver integrated communications combining traditional PR, digital marketing, and digital PR solutions that increase brand visibility, drive engagement, and support business growth.
