During the FIFA Women’s World Cup, Google took advantage of the occasion to launch an ad that seeks to highlight the capabilities of the Pixel 7 Pro over the iPhone 14 Pro from Apple. In the ad of just over one minute, a friendly interaction is presented between the two devices, but the tone changes as it progresses.
In the ad, the Pixel and the iPhone pass a ball and discuss the similarities and differences between them. The ability of the Pixel to translate into more than 20 languages is highlighted, but it is contrasted that football is a universal language. The conversation focuses on the term “soccer,” used in the United States to refer to football. As the discussion continues, the Pixel demonstrates its ability to translate into several languages, while the iPhone is left with a single option.
However, it is interesting to note that Google seems to have forgotten that Apple already offers a similar function on the iPhone. With the launch of iOS 15 two years ago, Apple introduced the “Translate” app, which allows you to translate text, voice, and conversations in real time between 20 languages. Although this function has gone unnoticed to some extent, the fact is that the iPhone already has the ability that Google highlights in its ad.
The ad is entertaining and well-executed, but it highlights the importance of doing your research before making claims about the competition. Personal preferences can influence the opinion on which device offers a better translation experience. Google’s Pixel stands out for its ‘Live Translate’ feature, while Apple’s iPhone offers a similar experience through the “Translate” app.
