After months of being in beta, Adobe has taken a significant step by implementing artificial intelligence-powered features into its all-in-one cloud-based platform: Adobe Express. This change, courtesy of the Firefly generative AI model, aims to revolutionize how graphic design and content creation are approached, especially for those lacking professional design experience.
Formerly known as Adobe Spark, Express is designed to make content creation accessible and effective for a diverse audience. Following in the footsteps of similar platforms like Canva and Microsoft Designer, it offers templates and simple tools that enable users to swiftly and easily create graphics, social collages, edit video clips, and embellish PDF files.
The new version of Adobe Express is now available for free on the web, and it’s expected to arrive on mobile devices soon. Users looking to unlock premium features and additional assets can opt for the Adobe Express Premium Plan, with a monthly subscription of $9.99. Even better news is that this subscription is included at no extra cost for existing Creative Cloud members. Additionally, Adobe has launched the Adobe Express Enterprise Layer for larger teams requiring collaborative workflows.
One of the most exciting features brought by this version of Adobe Express is the incorporation of generative AI capabilities. This has been in development since earlier this year, and now Express users can create custom image and text effects using text prompts in over 100 languages. Furthermore, this version includes quick actions, such as automatic background removal from images and the ability to create simple character animations using voice.
While Adobe Express is moving towards AI-powered features, it still competes with other similar solutions like Canva. Although Express’ generative capabilities don’t reach the level of advanced functionalities like Photoshop’s Generative Fill, the platform remains a valuable option for those seeking to create appealing content without the need for deep design skills.
The inclusion of Firefly in Adobe Express marks a significant advancement in transforming the platform into an “AI-first” tool. This empowers users to create content faster, more effectively, and tailored to their needs, reshaping the way online content creation is approached. With millions of people already using Adobe Express, this new iteration promises to make content creation easier and more accessible than ever. With the ability to create, edit, and collaborate on content seamlessly, Adobe continues to demonstrate its commitment to being a leader in the field of AI-assisted design and content creation.
