Whittaker’s has unveiled a fresh integrated campaign to promote its new Honey Nougat & Almond chocolate, collaborating with Breakout Room, MBM, Satellite, AKQA, and SweeneyVesty.
Fresh from the manufacturing process, Whittaker’s latest creation, the Honey Nougat & Almond block, showcases the supremacy of pure chocolate craftsmanship in a campaign that highlights the finest local ingredients at the core.
Peeking behind the curtains of the Whittaker’s factory, chocolate enthusiasts are granted a glimpse into the enchanting world of this new block creation through TV and a social film, both produced entirely in-house by Breakout Room.
Amber Ardern, Head of Content at Breakout Room, shares, “We’ve always enjoyed crafting remarkable Instagram content for Whittaker’s, but this campaign takes it to the next level. It’s the pièce de résistance, just as delicious as the block itself.”
The “Delicious by Design” narrative of innovation is brought to life through an engaging activation targeting industry professionals, influencers, media, and Whittaker’s Chocolate Lovers. Partnering with digital innovation company Satellite, viewers are transported into the realm of Whittaker’s, experiencing firsthand the meticulous craftsmanship and attention poured into each Honey Nougat & Almond block. Guided by Chef Will Mordido, guests embark on a sensory adventure, indulging in ingredient-inspired dishes at an immersive culinary event that elevates their taste experience.
Liv Glazebrook, Marketing Manager at Whittaker’s, expresses, “The innovative and immersive elements of the campaign have effectively generated awareness for the Honey Nougat & Almond launch, and we’ve already received abundant feedback from Chocolate Lovers who have deemed it a new favorite.”
The “Delicious by Design” campaign extends across TV, social media, the website, and in-store promotions, captivating the Whittaker’s Chocolate Lovers community in both New Zealand and Australia.
Advertiser: J.H Whittaker & Sons
Marketing Manager: Liv Glazebrook
Marketing Consultant: Caitlin Attenburrow
Digital Marketing Specialist: Sana Witheford-Smith
Creative & Production Agency: Breakout Room
Head of Content: Amber Ardern
Head of Production: Sam McCauley
Creative Director: Kimberley Torrie
Senior Content Producer: Francesca Ellem
Senior Content Producer: Sarah Tuxford
Content Producer: Olivia Chan
Design: Isaac Gray
Production Assistant: Jazzelle Rowell
Director/DOP: Conor Cameron
Photographer: Bonny Beattie
Retouching: Ben Lockwood, The Craft Shop
Lead Campaign Designer: Robert Chapman
Art Department: Tiffany Ngan
Camera Assistant Finn O’Connor
Shoot Production Assistant Sophia Chan
Event Chef Will Mordido
Digital Event Production: Satellite
Executive Producer Nick Lowe
Executive Producer Nikki Streater
Creative Director and Animation Harley Campbell
Event Staging Nick Simpkin
Live Content Producer Sarah Kinniburgh
Designer Nadia Aftimos
Media Agency: MBM
Group Business Director: Alexandra McElroy
Business Director: Tess Rencen
Junior Planner Buyer: Niamh Murphy
Junior Planner Buyer: Nicole Catalan
Senior Investment Manager: Lisa Rainger
TV Trader: Cameron Toohey
PR Agency: SweeneyVesty
Catherine McMechan
Ruby Strawbridge
Digital Agency: AKQA
Discussion about this post