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We are, we add.

Roastbrief by Roastbrief
May 3, 2023
in Advertising, Campaign
Reading Time: 1 min read
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Campaign by the Government of the State of Mato Grosso do Sul, to mark Women’s Month, using real stories of sustainable and creative entrepreneurship, focusing on the role of women in the various areas of the economy, and society as a whole. 

“We are. We add.” 
The woman occupying her space of protagonism. 
It is the Government of Mato Grosso do Sul adding so that more and more women change the future. 
The woman occupying a space of protagonism is a milestone for society. 
A woman who inspires, causes a chain reaction that changes everyone’s story.

“THE ACHIEVEMENT OF A WOMAN IS A COLLECTIVE ACHIEVEMENT.”

Credits

Agency 
Novo Engenho Comunicação, Campo Grande MS, Brazil

Creative Director / Art Director 
Julio Diniz

Creative Director / Copywriter 
André Stabile

Film Production 
Óia Produtora, Campo Grande MS, Brazil

Director
Léo Coutinho

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