Toyota Australia reaffirms its long-standing partnership with Gemba, extending their collaboration for an additional term. With a history spanning two decades, this decision solidifies the bond between the automotive giant and the renowned agency.
Gemba’s responsibilities encompass managing and enhancing Toyota’s alliances with prominent entities such as the Australian Football League, Cricket Australia, Tamworth Country Music Festival, National Tree Day, and the TOYOTA GAZOO Racing 86 series. Their expertise and dedication have proven instrumental in elevating these partnerships to new heights.
Toyota’s esteemed lineup of brand ambassadors includes celebrated AFL legend Adam Goodes, AFLW star Katie Brennan, revered motor sport identity Neil Crompton, as well as accomplished Olympians Jessica Fox and Belle Brockhoff. Additionally, Paralympians Ellie Cole and Ben Tudhope proudly represent the brand, embodying the spirit of determination and excellence.
Vin Naidoo, Chief Marketing Officer at Toyota Australia, emphasized the significance of periodically evaluating agency relationships to ensure optimal performance: “Gemba has consistently presented us with innovative strategies and comprehensive plans that reflect an intrinsic understanding of how fans engage with their passions. With our longstanding 20-year partnership, we eagerly anticipate their continued support in executing well-integrated sponsorships and ambassador relationships that align with our broader Toyota brand strategy.”
Andrew Condon, Managing Director of Gemba, expressed gratitude for the enduring collaboration with Toyota: “Toyota was one of our inaugural clients, and we hold this relationship in the highest regard. It is built on trust, knowledge, and an impressive portfolio of successful endeavors crafted by our client-agency teams, who are deeply invested in achieving remarkable outcomes. We are honored to continue our partnership with Toyota and remain invigorated and excited about the prospects that lie ahead.”
The extension of the Toyota-Gemba partnership signifies a shared commitment to excellence, innovation, and mutual growth. Together, they look forward to forging new paths and creating unforgettable experiences for fans and customers alike.
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