Agency will run Ireland’s representative body for dairy farmers’ 2023 campaign
The National Dairy Council (NDC), Ireland’s representative body for dairy farmers has appointed The Brill Building to create and run their 2023 campaign. The award-winning agile creative shop began the relationship with a strategic and creative project for the NDC in 2022. Confirming the partnership, The Brill Building announced double revenue growth for 2022 and projected they are on track for the same in 2023, bolstered by recent new client wins across the island including Mid-West aviation giant Atlantic Aviation Group and the government-funded Sail Training Ireland.
Leading the team on the campaign are CEO and ECD Roisin Keown, creatives Peter Snodden and Luke O’Reilly, social and digital strategist Éadaoin Fitzmaurice and project lead Mary Nagle.
Head of marketing for NDC Jeanne Spillane commented: “The smart and strategic purpose-driven approach to campaigns from The Brill Building is the perfect fit for our ambition. We’re excited to see what we can achieve together for Ireland’s dairy farmers.”
The agency’s track record for purpose-driven success has included creating Champion Green for Kilkenny Design and Re-imagine for Repak; the latter just one of two campaigns by the agency shortlisted for the prestigious AIM Awards being announced May 18th. The Brill Building also created the brand launch plan and creative suite planned for the Airfields Estate partnership with Neff Ireland, first announced late last year.
Success to date in 2023 has included the North American launch of ‘Paddy Irishman’ by photographer Ross O’Callaghan, a project challenging Irish stereotypes in partnership with Tourism Ireland. It is the most successful Irish visual arts launch in the United States in many years and the biggest PR-led integrated campaign delivered stateside by an independent Irish agency ever with a huge 875M PR reach achieved and coverage nationally and internationally for the work from the New York Times, CBS, NDC, BBC World and The Guardian.
The Brill Building, with founder Roisin Keown, is one of the companies selected for this year’s Going for Growth programme, the Department of Enterprise accelerator for female-led businesses with export potential led by Paula Fitzsimons.
Announcing the NDC win, the agency confirmed Peter Snodden as Creative Partner. Commenting on the news Roisin Keown, CEO and ECD said: “We are so proud to be asked to work in service of Ireland’s dairy farmers with Jeanne and her team at the National Dairy Council. The ambition and dedication of the organization is so inspiring. Our mission as an agency is to continue to make The Brill Building the place to do the most famous work of your career – whether as a brand, business, client, supplier or one of our talented squad.”
“As we continue to establish ourselves as one of Europe’s leading boutique agencies, working with the right client partners and talent to grow our business and our team is top of our agenda. We have so many amazing people to thank for helping The Brill Building achieve our success since we began in 2019. Now is the time to structure and scale our team for the future. Peter Snodden has been instrumental to our work on Repak, Paddy Irishman and the National Dairy Council and we’re excited to build the business bigger and better together.”
Discussion about this post