The Day The Hospital Disappeared

Leith Agency develops a children’s story to encourage people to donate
books to Emmie’s Books, a charity providing help to cancer patients in hospitals.

Edinburgh, Friday 12 May 2023:

Emmie’s Books gives books to help children who are living with cancer escape the tough times they are going through. To help drive book donations to the charity, the Leith Agency has produced a children’s book that shows people the power their stories can have on children who are ill.

The Day the Hospital Disappeared was sent to book publishers and authors to encourage them to help prescribe a dose of escapism. The book was written to include some of the most popular characters and stories and shows a child with cancer immersed in them worlds using striking but gentle illustrations. Each page offers a glimpse into the imagination of a child with cancer as they escape their hospital surroundings for a magical world.

An online version of the book can also be read here.

Accompanying the book is a press campaign using individual scenes aimed at the public to donate books to the charity.

ENDS

About Leith: Leith is a multi award-winning creative agency, known for its Bold Ideas That Make ADifference. Based in Edinburgh’s old docks, Leith has over 140 employees working for clients in the UK and across Europe.

In the health and wellbeing sector Leith’s clients include companies such as L’Oreal, Sanofi and Worldwide Cancer Research. The team also created the pharmaceutical industry campaigns #WeWontRest and #TeamVaccines. The agency has a longstanding track record in public health campaigns for the Scottish Government.

Leith has won numerous industry awards, such as the Grand Clio, for their work on campaigns that tackle health issues including, the Extra Time Badge with Justin 3 Edinburgh Foundation and the Sun Safety Posters with Melanoma UK.

About Emmie’s Books: Founded by parents after their daughter was diagnosed with a Malignant Rhabdoid Tumour in September 2019, Emmie’s Books provides children’s books for children diagnosed with cancer in hospitals across the UK.