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Siam – Grateful

Roastbrief by Roastbrief
May 1, 2023
in Advertising, Campaign
Reading Time: 1 min read
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SIAM JOINS REPUBLICA HAVAS TO INTRODUCE NEW, EMOTIONAL CAMPAIGN, “GRATEFUL,” FOR THE N4 100% ELECTRIC SCOOTER 

To reinforce communication about the new electric scooter, Siam and Republica Havas created a campaign highlighting one of the product’s greatest benefits–not emitting polluting gases. It’s also quiet and requires little maintenance. The campaign humorously depicts animals showing their gratitude for a product that protects their home and the environment.

Credits

Agency: Republica Havas
Client: Siam (Newsan)
Co-founder and CEO: Jorge Plasencia
Co-founder y President: Luis Casamayor
General Manager: Anthony Bianco
CCO: Tony Waissmann
Creative Director: Martin Stuart
Associate Creative Director: David Thackeray
CSO: Catarina Goncalves
Content and Social Media Director: Jamie Santucci
General Producer and VP: Gustavo Fernandez
Photographer: Gonzalo Corrado
Executive Producer: Ana Guzik
Executive Producer: Eduardo Wallace
Visual Artist and Retoucher: Diego Salas
Producer Company: Wallace Studio
Client: Marcelo Romeo (CMO) / Guillermo Contarino (Business Manager) / María Fernanda Lota (Brand Manager SIAM) / Emiliano Blas (Chief of design) / Mariano Vazquez (Mariano Vazquez (Motorcycles Marketing)

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