Savanna – Dry Goods

We all know that Savanna is not only the people’s most-loved cider but also the most innovative. Not being content with bringing South Aah the crisp, dry, and refreshing taste of Savanna Dry Premium Cider, they have decided to bring their dryness to something you can’t drink. The iconic Savanna Cider brand has partnered with the prolific South African designer Wanda Lephoto to bring you a limited-edition fashion collection of ‘Dry Goods’, waterproof apparel for a world underwater, available for sale to person over the age of 18.  

This premium, sustainably produced range goes beyond the aesthetics of ‘dope’ and makes a meaningful statement about sustainability by embracing the inevitability of climate change. As the ultimate dry brand, it only makes sense that in a world of rising sea levels, melting icebergs, and unpredictable weather, they would create a clothing range that would allow you to stay dripping and dry, even when you’re dripping wet. 

Through his fashion, Wanda Lephoto explores the notion of luxury wear, merging African culture, traditions, identities, and approaches with global nuances to form new propositions for representation. Wanda Lephoto fuses worlds to create a free space that allows people to negotiate the boundaries of their own representation and identity through style and culture.

Credits

Agency 
Grey Advertising

Agency Art Director: Kevin Radebe

Writer: Tyler Lambert

Creative Director: Marcelle du Plessis, Tilesh Bhaga, Steph van Niekerk

Chief Creative Officer: Fran Luckin

Executive Creative Director: Felix Kessel

Agency Managing Director: Louise Johnston

Agency Producer: Linda Hauser, Lara Bayley

Art Director/Stylist:Wanda Lephoto, Kevin Radebe

Account Management:Jacqui Howard-Tripp, Charlene Morrson, Lerato Mphafi, Nicolette Varela

Content Strategy:Michelle Steenkamp, Laura Hall

Project Manager:Nadine van Es

Social Media & Community Management:Michelle Steenkamp, Bongani Khumalo, Kaylyn Smith, Mpho Nkambule, Trevor Ngwenya

Strategist: Maxine Selmer-Olsen 

Digital Agency/Production Company:Grey/WPP Team Liquid

Data Analytics:Michelle Steenkamp, Laura Hall

Designer:Kevin Radebe, Lesego Maphutha

Programmer/Software Dev: Tilesh Bhaga, Metalabs Africa

Information Architect/UX Design:Tilesh Bhaga, Kevin Radebe 

NFT Partner Agency: Metalabs Africa 

Media Agency: Mediacom/WPP Team Liquid

Media Planner/Strategist: Shaun Strydom, Laura Hall 

PR Agency: Grey Advertising/WPP Team Liquid

PR Specialist: Solomon Molefe, Peace Maluleke

Radio Director: Tyler Lambert, Kevin Radebe 

Recording Studio: Finetune Studios, Field Audio

Sound Designer: Steve Gounaris, Simon Kohler

Music Supervisor: Marcelle du Plessis 

Brand – Assistant Brand Manager: Siviwe Mogolodela, Kokolo Kolosa

Brand – Brand Manager: Eugene Lenford, Kayla Hendricks, Morné van Greunen

Brand – CMO or Marketing Director: Natasha Maharaj

Brand – Category Lead RTDs: Maija-Liina Hansen-Chipps

Film Production Company: Carbon Films

Film Director : Mzonke Maloney 

Cinematography: Julian Robinet 

Editing Company : Strangelove Studios

Editor: Xander van der Westhuizen

Post Production Facility: Strangelove Studios

Producer: Martina Schieder 

Film Production Company (BTS): Made Films

Film Director (BTS): Sanaa Mothiba 

Editor (BTS):Menszi Mzimela

Producer (BTS): Dumisani Mvumu 

Photography Production Company: Lampost Productions

Photographer: Andrea Baioni, Warren Van Rensburg, Paul Samuels

AI Specialist: Andrea Baioni

Producer: Jodie Ennik