Rebel Creamery launches the “Feel Better Ice Cream” advertising campaign with a silver lining look at some of life’s saddest moments – hey, you can still have a pint of ice cream with only one gram of sugar. Agency-of-record TDA Boulder is behind the work which marks Rebel’s first, major, multi-channel brand awareness campaign.
At the centerpiece of the campaign is the comical :30 broadcast spot Bunny, a hyper-satirical take on a sad, poignant moment — setting a wild pet free, back to their habitat — which unfortunately, as life in the wild often portends, doesn’t end well.
Credits
Client: Rebel Creamery
Campaign Title: Feel Better Ice Cream
Agency: TDA Boulder
Agency Location: Boulder, CO
ECD, Partner: Jonathan Schoenberg
Creative Director, Partner: Jeremy Seibold
ACD: Mia Nogueira
Copywriter: Kyle Rathod
Executive Producer: Dennis Di Salvo
Production Company: Art Class
Director: Ryan Ebner
Exec. Producer: Rebecca Niles
Producer: Mike Montenegro
Exec. Post Producer: Brian Keegan
Post Producer: Jonlyn Williams
Editor: James Lee
Colorist: Taylre Jones
Audio Engineer: Julian
Music: Asche & Spencer
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