Royal Bank of Canada and Apple Join Forces to Make Banking Effortless and Enjoyable
May 17, 2023 – Toronto, Canada – Royal Bank of Canada (RBC) believes that banking should be effortless and enjoyable, which is why they have partnered with Apple. To celebrate this partnership and attract young, new customers to Canada’s largest bank, RBC is launching a new promotional campaign called “Viral Dance,” showcasing the benefits of digital banking at consumers’ fingertips.
Developed in collaboration with creative agency Battery, the 30-second hero spot features three friends recording a TikTok-inspired dance on the new iPad 10th Gen. As they break into an energetic dance routine, their moves accidentally lead to a broken picture frame. Instead of worrying about the cost, they seamlessly split the payment using Split with Friends in the RBC Mobile app on their iPads. RBC Mobile is an app that enables users to effortlessly split bills and expenses with others.
Following the success of the popular RBC AirPods Pro campaign, “Vibing,” also created by Battery, “Viral Dance” highlights the joy of connecting with friends while showcasing the versatility and power of the RBC Mobile app on iPad, a device customers receive when they open an account. The campaign’s tagline reads: “Powerful benefits worth switching for,” acknowledging Vantage, the collection of benefits RBC offers its clients solely for having a bank account. This campaign exemplifies how technology seamlessly integrates into daily life, making banking effortless, enjoyable, and delivering value to those who switch to RBC.
The campaign is now live across TV, OLV (Online Video), and social media platforms throughout Canada, and the promotion will run until July 31, 2023.
Phil Khosid – Co-Founder & Chief Creative Officer
Scott Brown – Executive Creative Director
Mark Maziarz – Group Creative Director
Carl Larson – Associate Creative Director
Marco Vidalis – Senior Producer
Madeleine Reeves – Senior Strategist
Miranda Curry – Brand Director
Olivia Weiss – Brand Manager
Sonia Whiteson – VP Banking, Mobile, Youth & New Client Growth Marketing
Carolyn Mallory – Marketing Director, Personal Banking Acquisition
Effie Markou – Marketing Manager, Personal Banking Acquisition
Discussion about this post