Enamor, the leading Indian lingerie and athleisure brand, has unveiled its latest campaign titled “Everybody Is Fab.” The campaign, created by Publicis Worldwide India and Glitch, features a new OOH (out-of-home) advertising campaign and a digital video.
The OOH campaign showcases Rakul Preet Singh, a popular Bollywood star and youth fitness icon, as the ambassador for Enamor’s Athleisure product range. The campaign’s objective is to celebrate the diversity of body shapes and sizes and empower women to embrace their unique beauty.
Rakul Preet Singh is well-known in the Indian film industry and is admired by millions of fans for her dedication to fitness and leading a healthy lifestyle. Her association with Enamor’s athleisure collection aligns perfectly with her passion for fitness, highlighting that athleisure is not just about fashion but also about promoting a healthy and active lifestyle.
Enamor’s Athleisure wear range is designed to cater to the needs of modern women who are always on the go. The collection includes a variety of sports bras, leggings, shorts, t-shirts, and jackets suitable for any workout or outdoor activity. The garments are crafted using innovative and premium quality fabrics that provide comfort, breathability, and moisture-wicking properties.
Sandra Daniels, Head of Marketing – Women’s Category, Modenik Lifestyle, expressed her excitement about having Rakul Preet as the face of the Enamor Athleisure for the “EveryBody Is Fab” campaign. She highlighted Rakul’s embodiment of confidence and empowerment, making her the perfect fit for endorsing Enamor’s athleisure collection. The collaboration aims to inspire women of all shapes and sizes to feel fabulous and confident in their own skin while wearing Enamor Athleisure.
Shitu Patil, Executive Creative Director & Head – Art, emphasized the OOH campaign’s message, which encourages women of all shapes and sizes to embrace their bodies and wear the versatile Enamor Athleisure collection with enthusiasm. The campaign features not only Rakul but also other stunning women of diverse colors, heights, shapes, and sexual preferences.
Oindrila Roy, Managing Director of Publicis Worldwide, commended the campaign for its inclusive and diverse approach while staying true to the brand’s essence. Enamor has long encouraged women to embrace their femininity with confidence, and Rakul Preet’s involvement in a campaign celebrating body diversity strengthens the brand’s emotional connection with its audience.
The pan-Indian campaign will be launched across various platforms, including print, digital, outdoor, and social media.
Credits
Client
Shekhar Tewari – Chief Category & Operations Officer
Sandra Daniels – Head of Marketing – Women’s Category
Thulsi Belliappa – Deputy General Manager Marketing
Agency
Chief Executive Officer: Paritosh Srivastava
Managing Director: Oindrila Roy
Executive Creative Director: Shitu Anand Patil
Business Head: Lokesh Sah
Creative Team: Manasi D, Kimberly Dmello
Account Management: Debjani Roychoudhury , Eishika Dhar
Production House
Photographer: Rid Burman
Producer: Imran Khatri
Associate Producer: Keyur Lakhani
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