Ogilvy Indonesia has appointed Fernando Sarael as the new head of its expanding Content division. Fernando’s main objective is to enhance Ogilvy’s ability to produce impactful content on a large scale, focusing on the intersection of brand development, agility, and efficiency. As the Head of Content, he will be responsible for leading a team of over 30 content strategists, designers, and writers.
Before taking on this new role, Fernando successfully led the Wyeth Nutrition business, earning recognition in Indonesia and APAC marketing award shows while contributing to the brand’s continuous growth. He also serves as the training lead, spearheading initiatives for upskilling, learning, and development.
“Fernando has become one of the most valuable business leaders at Ogilvy Indonesia. He has led his team to deliver award-winning work for Wyeth Nutrition and has played a crucial role in modernizing the agency’s digital capabilities. I am thrilled to expand his responsibilities to oversee our content studio offering and lead Ogilvy Indonesia into the next phase of growth in this field,” said Sieg Penaverde, Group CEO.
Fernando expressed his excitement about expanding his role at Ogilvy, aiming to elevate the agency’s content offering to new heights. With the talented team and innovative technology available, they aim to create impactful and personalized content that leaves a lasting impression.
“Ogilvy Indonesia strives to innovate and create at the intersection of various capabilities to provide the best growth solutions for our clients. Fernando has effectively led our key businesses, which rely on content as a core service. With his expanded role, Fernando now has the opportunity to collaborate with multiple brands within the agency and enhance their content delivery, which directly influences brand and business growth. I am confident that under Fernando’s guidance, Ogilvy Content Studios will experience even more growth,” stated Samir Gupte, Executive Director and Head of Operations.
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