Mondo Robot, a digital product agency based in Boulder, CO, recently updated and reimagined the online brand and website for the largest rheumatology medical society in the United States. The new site offers better engagement and information for its members, patients and the larger rheumatology community.
Mondo Robot partnered with the American College of Rheumatology (ACR) on a three-part redesign project to update the association’s online brand aesthetic to engage new audiences, revamp its existing website for a more stylish and modern user experience and refresh the technology stack to improve performance and ease of use.
After working closely with the college’s marketing and brand teams to determine a new color palette and design that is professional and bold while remaining approachable, the Mondo Robot team then turned their attention to reimagining the site’s user experience to ensure that it met modern-day standards, favorably compared to other organizations in the space and was easy to navigate for today’s digital-native younger audiences.
The website rebuild features the latest technologies, which significantly increased the site’s performance to allow for better scale, maintenance and future enhancements. Mondo Robot developers also incorporated:
- A new search tool to improve the user’s search experience by integrating multiple ACR sources into a single search interface
- ACR’s association management system for user authentication and member-only content
- A new product for social sharing
- A new provider for hosting
When it was time for implementation, a headless CMS integration was the obvious choice to provide first-in-class content-management features, and the CMS was built using reusable components and templates to improve and expedite ACR’s content-authoring process.
The newly reimagined website successfully launched in April.
Mondo Robot counts Coachella, the Michael J. Fox Foundation, Vail Resorts, Ruffwear and Comcast among its clients. It is a proud co-conspirator within the Conspiracy Theory network.
Discussion about this post