MAISON PIXEL AND ATLANTIC NEW YORK INTRODUCE THE STREAMING UNDIES, THE UNDERWEAR THAT LETS YOU BINGE ON YOUR PARTNER’S BUM

With mobile devices decimating our love lives, the world’s first undies-slash-streaming platform will help couples turn screen time into sexytime

May 4, 2023 – As a growing body of research suggests that screen time is killing our sex lives, Maison Pixel, the apparel company that bridged the gap between gaming and fashion with its “pixelated” panty and swimwear lines, in partnership with creative agency Atlantic New York, is introducing The Streaming Undies, the world’s first under-garments that are also a streaming platform—and a potential savior of dwindling libidos everywhere.

The chroma-key color underwear works in coordination with a specially designed Instagram filter compatible with all iOS and Android devices. When users look at the underwear through their phone’s camera, the filter allows them to see whatever content they want playing on top of it. The product and technology were developed by Lisbon-based Maison Pixel and Atlantic New York. 

To launch the Streaming Undies collection, Atlantic New York also created an integrated brand campaign that will run across digital and social. Central to the launch are three online videos featuring mannequin couples who go from staring at their phones to watching a baseball game, a western, or the moon landing on their partners’ backside. Those ads will run across Instagram, TikTok, Twitter and YouTube. Following the campaign’s initial launch, the brand will tap fashion influencers to sport the Streaming Undies across social media. 

With a global media buy, the focus will be largely in the US & European markets.

Credits – 

Client: Maison Pixel

Co-Founder: Sebastião Teixeria 

Co-Founder: Cesária Martins

Agency: Atlantic New York

Co-Founder and CCO – Joao Coutinho

Co-Founder and CCO – Marco Pupo

Partner and Managing Director – Suzanne Barbosa

Creative Director – Daniel Greener

Art Director – Elizabeth Cala

Art Director – Jessica Morford

Copywriter – AO Baker

Photography – Francisco De Deus 

Senior Strategist – Gabriela Conci

Head of Production – Greg Jenkins

Production Company: El-Hey

Director: Miguel Coimbra

Cinematographer Kaka

Executive Producers: Ines Santos, Manuel Barbosa

Editor: Silvio Teixeira

Soundesign: Mezzanine

Sound Engineer: Miguel Guia

Color and Finishing: Ingreme

Set Art Direction: Carina Gaspar

Casting: Rolo Mannequins