New York, May 5, 2023 – Award-winning global experience design company, Imagination, has appointed Chad Hines to Director of Business Development for the Americas. Hines, who was previously responsible for the business development of Detroit, will play a key role in fueling growth and exploring new business opportunities across the North American region.
With the increasing demand for immersive in-person and virtual experiences, Hines will focus on expanding Imagination’s core offerings, which include Consulting, Destinations, Content, and Live. He will support new business development for the company’s New York, Detroit, Houston, and Los Angeles offices.
Hines brings 22 years of extensive industry experience to Imagination, having previously served as Head of Customer Acquisition and Strategy Development for Live Events and Experiential Programs at Contravent. His impressive portfolio features collaborations with major global brands such as Walmart, Samsung, Nike, and Microsoft.
Hines will be part of the company’s efforts to broaden and diversify its US business portfolio. His appointment follows a string of senior hires, including Sascha Uzzell as New York and Houston Managing Director and Jiri Bures as New York and Houston Executive Creative Director, marking Imagination’s continued transformation over the past year.
In his expanded role, Hines will work closely with Imagination’s regional and global marketing team to develop the company’s regional new business strategy. He will specifically focus on securing clients within vertical markets and identifying new revenue growth opportunities for the agency.
Chad Hines expressed his enthusiasm for his broader role within Imagination, stating, “I am thrilled to be part of a company with such an impressive track record, boasting over 50 years of creating world-class brand experiences globally, especially at this exciting stage of their growth journey. I look forward to working with their talented team and bringing in new opportunities.”
Alistair Wilson, Global Lead and Detroit Managing Director at Imagination said, “The US market, as the world’s largest economy and home to many of the most prominent brands, offers immense potential for growth. We’re confident that Chad’s expertise and passion will help us unlock this potential and bolster our presence in the region. His addition to our team is a testament to our commitment to fostering innovation and delivering exceptional experiences to our clients.”
Hines will report to Alistair Wilson, Managing Director, Detroit and Sascha Uzzell, Managing Director, New York and Houston. He will work closely with the expanding global growth team led by Grace Wright, Global Growth Officer.
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