IAPI has revealed the lineup of judges for the initial round of evaluations for this year’s Effie Awards Ireland.
Once again, Damian Devaney, senior partner at TBV Global, will preside as the chair of the judging panel, a role he undertook in 2021.
“Participating in the Effies allows Irish agencies to be part of a globally recognized framework that celebrates the effectiveness of creativity,” states Devaney.
“At 50 years old, this framework has been tried and tested, and it presents a valuable opportunity for agencies to showcase the impact they, along with their clients’ marketing departments, can have on an organization’s performance. The framework emphasizes the importance of clear objective setting, insightful development, strategic coherence, and efficient execution. Ultimately, it’s all about delivering results, and I appreciate the chance to serve as the jury chair and support outstanding Irish creativity,” he adds.
Devaney will be joined in Round 1 of the judging by 25 other judges from the marketing and advertising industry. They are as follows:
- Andy Pierce, Group Strategy Director, Core
- Chris Cashen, Managing Partner – Strategy, Mindshare
- Claire Butterly, Chief Operating Officer, Omnicom Media Group – Ireland
- Conor Byrne, Senior Director of Marketing, Indeed
- Dael Wood, Strategic Consulting Director, dentsu
- Damian Hanley, Creative Director, In the Company of Huskies
- Darius Pasalar, Head of Planning, Droga5 Dublin
- David Cullen, CEO, Opinions
- Eimear Fitzmaurice, Head of Planning, Folk Wunderman Thompson
- Elena Stoyanova, Marketing Director, PepsiCo
- Franc Cheetham, Creative Lead, Sustainability Specialist, Google
- George Rivers, Head of Campaigns & Creative Excellence , Tesco UK
- Hilary Quinn, Marketing Director Ireland, Diageo
- Joanne Booth, Strategy Consultant, Jo Booth Associates
- Kārlis Zembergs, CEO Estonia & Latvia, Omnicom Media Group
- Kay McCarthy, CEO & Founder, MCCP
- Kris Clarkin, Creative Director, Boys+Girls
- Luke Reaper, Managing Director, B&A
- Meabh Clohosey, Brand and Marketing Director, Aer Lingus
- Natalia Zalecka, Brand Director, Modivo
- Nicky Doran, Brand and Marketing Strategy Consultant
- Nuala Kroondijk, Head of Marketing Engagement, AIB
- Orla Ryan, Marketing Effectiveness Manager, ESB
- Richie Taaffe, Head of Marketing Communications, Three Ireland
- Stas Ivnitskiy, Marketing Strategy Lead, Zalando
Charley Stoney, CEO of IAPI, stated, “To acknowledge the growing expertise in the Irish market when it comes to Effies, we have expanded the involvement of Irish agency and brand professionals in the Round 1 judging process this year. This presents a fantastic opportunity to further elevate the standards within Ireland, as our local jury members will subsequently be invited to participate in judging at an international level. The Round 2 jury for the Effie Awards Ireland, which will be announced later in the summer, will include more international guests who will ultimately make the final decisions on awarding the shortlisted entries from Round 1.”
The second deadline for entries is today, Friday, May 12, and the final deadline is Friday, June 2.
For more information and to download an Entry Kit, please visit https://www.effie.org/Ireland.
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