Honda Motor Europe Motorcycles, the world’s largest motorcycle manufacturer, is has launched its latest campaign, Without you, it’s just a road as part of its mission to engage its demographic of current and non-bike riders to join and feel proud to be part of its rider community.
Through cross agency collaboration between VCCP Spain and VCCP London, the new brand campaign builds on ‘The Power of Dreams’, focusing on the experience of the Honda bike rider and showcasing the fun that can be had from riding a Honda Bike, rather than the bike itself.
Placing the rider at the core of the campaign, the simple slogan was created to encourage fellowship and to engage the huge community of Honda Riders in Europe and show them that the motorcycle brand understands what is important to riding communities. That they can have fun, play and feel the adrenaline to the fullest at every moment and connect on the road. Without the community of riders, a road is just a road.
Credits
CAMPAIGN CREDITS
CLIENT: Honda Europe Motorcycles
HEAD OF MARKETING – Andrew Saxon
BRAND MARKETING SECTION MANAGER – Nick Bennett
CAMPAIGN TITLE: Without you, it’s just a road
ADVERTISING AGENCY: VCCP
CREATIVE DIRECTOR: Javi Barrerio
COPYWRITER: Mikel Merino, Sara de las Heras
ART DIRECTOR: Iván Ezquerro, Paula Casas
EXECUTIVE CREATIVE DIRECTOR: Beto Nahmad
BUSINESS DIRECTOR: Sam Downing
ACCOUNT DIRECTOR: Joe Humphries
ACCOUNT MANAGER: Emily Miles
HEAD OF PLANNING: Alvaro Ojeda
AGENCY CREATIVE PRODUCER: Geraldine Buhrkohl
MEDIA BUYING AGENCY: UM
MEDIA PLANNER: Aysel Ali, Steve Shaw
PRODUCTION COMPANY: Antiestático
DIRECTOR: Alvaro Stocker
EDITOR: Juan Pablo Arrieta
EXECUTIVE PRODUCER: Pedro Alfonso
PRODUCER: Santiago Garcia
POST-PRODUCTION COMPANY: Antiestático
COLOURIST: Martí Somoza
AUDIO POST-PRODUCTION COMPANY: Oiga
SOUND ENGINEER: Nacho Gulias
PHOTOGRAPHER: Jonathan Jacob
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