Just in time for the sunniest season yet, High Noon has debuted a new iteration of its flagship “Sun’s Up” campaign. The 360-campaign, brought to life in partnership with creative agency Preacher, features High Noon’s biggest innovation to date, High Noon Tequila Seltzer.
High Noon continues to shine bright with its “Sun’s Up” campaign, a platform that encourages its audience to always live like the sun is out and manifest the perfect day ahead—one that features good friends, good drinks and great moments that make it all worth remembering. Now, the brand is set to shine even brighter with the introduction of Tequila Seltzer, a beverage that’s ripe for new occasions and more good times under the sun.
The creative maintains the same cheeky tone as the preceding iterations of the campaign, but features new occasions with a southwestern flair – like playing horseshoes and relaxing in a cowboy pool – and also reminds consumers of the brand’s premium ingredients and use of Real Tequila and Real Juice.
Credits
Client: High Noon
VP, Spirits: Brandon Lieb
Marketing Director: Luisa Calderon
Brand Manager: Ali Probst
Brand Manager: Dana Fulena
Agency: Preacher
Chief Creative Officer: Rob Baird
Chief Executive Officer: Krystle Loyland
Chief Strategy Officer: Seth Gaffney
Creative Director: Jimmie Blount
Associate Creative Director: Chris Vandersall
Associate Creative Director: Elliot Eliash
Brand Director: Kristen Meade
Brand Manager: Vaughan Poole
Strategy Director: Kevin Jansick
Executive Producer: Stacey Higgins
Freelance Producer: Bill Berg
Business Affairs: Miiko Martin
Production Company: ProdCo
Executive Producer: Maddi Carlton
Executive Producer: Zico Judge
Director: Onda
Head of Production: Matt Sanders
Line Producer: Mark Forlenza
DP: Nic Restrepo
Casting: The Cast Station
Edit House: Cartel
Executive Producer: Lauren Bleiweiss
Producer: Caylee Benz
Editor: Chris Catanach
Assistant Editor: Ramon DeSouza
Music: Grey Ghost Music
Mix: Howdy Sound, Dusty Albertz
Finish House: Transformer
Online Producer: Caroline Anguiano, Emily Avoujageli
Online Artist: Chris Homel
CG/3D Lead: Joao Rosa
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