Compare the Market has made an exciting announcement regarding the appointment of Andrew Holt as its new Chief Marketing Officer. Holt, who previously served as the Chief Executive Officer at VCCP since 2016, joins Australia’s leading financial comparison website. Prior to his time at VCCP, Holt gained extensive experience with the Clemenger Group, spending seven years with Colenso BBDO in Auckland and later becoming the Managing Director of Clemenger BBDO in both Wellington and Sydney in 2014.
Holt has already assumed his new role, bringing a wealth of expertise in brand strategy and commercial creativity. His arrival signifies an important step in Compare the Market’s growth as it enters its next phase.
Rob Clancy, the CEO of Compare the Market, expresses his delight at Andrew’s appointment and highlights the immediate impact he is making across the organization. Clancy views Holt’s impressive experience and track record as an endorsement of the positive direction the company is heading in. He emphasizes Compare the Market’s commitment to helping Australians save on essential household expenses and believes that Andrew’s expertise will enable them to serve more people in more meaningful ways.
Andrew Holt himself shares his enthusiasm for the value proposition of the Compare the Market brand and the service it provides to all Australians, particularly during these challenging economic times. Recognizing its power to help Australians identify wasteful spending in their household budgets, Holt looks forward to expanding the brand’s reach nationwide and making a meaningful difference in people’s lives.
Holt’s appointment comes on the heels of Compare the Market’s successful launch of the Meerkat Motivationals campaign. This multi-channel campaign, featuring the beloved Meerkat duo Aleksandr and Sergei as financial fitness coaches, aims to inspire Australians to address their financial waste and make positive changes. The campaign has been broadcasted nationally, further solidifying Compare the Market’s presence in the market.
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