Due to pandemics, masks became part of our dress code. Every media, every person and everything was about masks, hand sanitizer and ways to protect yourself from COVID-19. Therefore a bunch of other serious topics were left behind by the media: domestic violence, education, public health and many others. We decided to use the masks to draw attention to a great deal of problems that we should not remain silent about.
Advertising Agency: Agência SALA, Jaguariúna, Brazil
Client: FEAC, Campinas, Brazil
Creative Directors: Fabio Wanderley, Leopoldo Azevedo
Art Director: Fabio Wanderley
Copywriter: Leopoldo Azevedo
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