Jennifer Billiot Garrett has been appointed as VP, strategy director and Alex Goulart has been hired as creative director
Doe-Anderson is rapidly expanding its Maker’s Mark team with the hiring of Jennifer Billiot Garrett as VP, strategy director and Alex Goulart as creative director.
Jennifer brings nearly two decades of advertising experience, having worked with renowned agencies across the U.S and UK – including GSD&M, Grey Group, McGarry Bowen and Breaking Blue – and was most recently the co-founder and chief strategy officer of brand and qualitative research company Big Sky Strategy, and also founded the pro bono group Creatives for Conservation. During her storied career, Jennifer has worked on a vast variety of brands ranging the gamut from Chipotle and Whole Foods to the Texas Park & Wildlife Foundation, to Chase, Burger King, and GlaxoSmithKline, Marriott and many more sectors.
As VP/strategy director, Jennifer is leading the Maker’s Mark and Beam Suntory client relationships, utilising her analytical and creative skills working in partnership with the agency’s recent hires Lauren O’Toole, vice president, group brand director (from BBDO) and E Slody, vice president, group creative director (from Havas) to keep leading the 70-year-old Whiskey brand into the future.
Alex is an entrepreneur, writer and creative director bringing over 17 years of international experience to Doe-Anderson, having led the creation of national and global campaigns for major brands such as Google, Nissan, NBC News, Qatar Airways and Gillette. Alex has lent his talents to in-house agencies and stand-alone shops in Belgium, New York, LA, Amsterdam, and Nashville, including TBWA/Chiat/Day, 180 Global, Arts & Letters Creative Co., and RPA.
Alex’s expansive work has been recognised at prestigious ad festivals including Cannes Lions, One Show and Clios and will now be boosting the success of Maker’s Mark with Doe Anderson.
Chief client officer Matt Woehrmann noted: “Jenn and Alex embody what we’ve aimed to do as we attract new people – complement our talented, proven team and strong independent culture with global, diverse perspective and award-winning experience from great brands and agencies. We can’t wait to see the impact these two have on our work and team.”
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