foodpanda Singapore, in collaboration with Clear Channel Singapore, has unveiled a captivating 2D creative to showcase their latest campaign, CHILL: We got you fresh! This campaign focuses on highlighting foodpanda’s online grocery store, pandamart, emphasizing its extensive range of fresh produce. The campaign also aims to showcase pandamart’s unique features, including 24-hour availability and ultra-fast deliveries within 30 minutes – making it the only store in Singapore capable of offering round-the-clock, hyper-fast grocery deliveries.
The centerpiece of the campaign is foodpanda’s beloved mascot, Pau-Pau, positioned next to an illuminated fridge showcasing a variety of fresh vegetables and fruits, creating a visual representation of a well-stocked refrigerator. This installation specifically caters to busy working adults, including those with young children, who prefer to cook their own meals after work and value a quick and efficient grocery delivery service that saves them precious time. With this campaign, foodpanda Singapore aims to establish pandamart as the go-to platform for consumers to purchase high-quality fresh groceries, whether they are on the go or at home.
Strategically located near Capital Tower on Robinson Road and outside NEX mall in Serangoon Central, the campaign targets high-traffic areas with substantial footfall. It will run until June 7th, 2023.
Amanda Woo, Chief Development Officer at Clear Channel Singapore, stated, “Earlier this year, we partnered with foodpanda on a user-generated campaign that revolutionized their consumer engagement. By integrating online and offline experiences and involving consumers in the brand story, we achieved great success. Building on that momentum, we have created a visually stunning 2D execution on our bus shelters to showcase the convenience and simplicity of ordering groceries from pandamart. Our goal is to drive app traffic and enhance customer acquisition for foodpanda by providing a cohesive and memorable experience.”
Judson Teo, Head of Marketing for New Verticals at foodpanda Singapore, explained, “When our customers see our advertisements, we want them to associate them with freshness – not just in the products they can conveniently purchase from pandamart, but also in the freshness of the content and the way our advertising messages are presented. As we strive to make pandamart the preferred grocer for Singaporeans, we continuously explore creative and effective ways to showcase pandamart and its offerings. This campaign perfectly exemplifies our approach, and we are thrilled to deliver freshness in both produce and experience.”
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