Dentsu Enhances Prerna Mehrotra’s Position to Incorporate the Newly Established Role of Chief Client Officer, APAC

Dentsu is expanding the role of Prerna Mehrotra, CEO – Media in APAC, to include the newly created position of Chief Client Officer for dentsu APAC. In this new regional role, Mehrotra will focus on designing and delivering an enhanced client experience across dentsu’s creative, media, and customer experience management (CXM) services.

Rob Gilby, CEO APAC at dentsu, stated, “Prerna joined dentsu in 2016 as our Head of Investment and has consistently demonstrated her outstanding qualities while working with various divisions and clients. This appointment is a testament to Prerna’s determination and growth mindset. She has displayed exceptional leadership and a deep understanding of the evolving client and consumer landscape. By innovating products and services, she seizes new growth opportunities. I am excited to work closely with her in her new capacity and critical role for the APAC region.”

Yusuke Kasahara, CEO, Solutions APAC, added, “Prerna has been instrumental in promoting a culture of client centricity throughout the network. She ensures that we utilize our best talent and capabilities to deliver exceptional business solutions to our clients. With her strong perspectives and critical thought leadership in business and marketing strategy, she drives growth for our clients. I’m delighted that she has taken on her next challenge within dentsu.”

Mehrotra is a respected leader with over two decades of experience, holding senior client-facing and management positions across APAC. While retaining her current role as CEO, Media, APAC, she will continue to oversee the leading media brands Carat, dentsu X, and iProspect. Mehrotra works closely with her leadership team, as well as global and local market teams, to provide value throughout the media ecosystem on behalf of clients.

Mehrotra stated, “Partnering with clients has been the essence of my journey in this industry. Over the past two decades, I’ve worked with a diverse range of clients in various verticals and markets such as Singapore, China, and India. Understanding a client’s business challenges and collaborating with them to find solutions brings me immense joy. One thing has always been clear – my commitment to leveraging my agency’s expertise to create a competitive advantage for the brands I work with. I am eager to continue this journey, bringing together the best talent, capabilities, and thought leadership to drive excellence for our clients.”