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DEBONAIRS – Cram Decker – Granny’s A-Team

Roastbrief by Roastbrief
May 3, 2023
in Advertising, Campaign
Reading Time: 2 mins read
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I really enjoy the story of this commercial. Gogo (Granny) is assembling an A-Team to take on the challenge of eating the massive CRAM DECKER. 

She has a lot of energy still in her and is not afraid to use it. The commercial will embody this same energy in the way we tell the story with a swift pace – this leads into the food sequence that slows things down a bit. This juxtaposition heightens the impact of our CRAM DECKER moments. Throughout the commercial we are building excitement to finally savouring the PIZZA. 

This commercial is a lot of fun. We want to create something that is charming while delivering the messaging and the offer.

We will pay homage to team up films using obligatory shots. This will strengthen the delivery of ‘THE A-TEAM’ messaging.

Credits

CLIENT DETAILS 
CLIENT DEBONAIRS 
Phumzile Siboza Marketing Executive 
Rirhandzu Manganye Marketing Manager 
Marthie Martin Ops Manager 
Sophea Singh/Koselea Franchisee Manager 
Nozipho Thusi Product Manager 
Tito Walaza Brand Manager 
AGENCY DETAILS 
AGENCY FCB Johannesburg 
164 Katherine St, Barlow Park, Sandton, 2148 
Mponeng Sedumedi Creative Director 
Jacque Moodley Creative Group Head 
Sukumani Gulube Senior Copywriter 
Kefilwe Khanda Group Account Director 
Pabi Ntoane Account Director 
Sindi Hirschowitz Integrated Content Producer

@directed_by_markstry Awesome latest work for @debonairsoffical_sa and @fcbjoburg . Exec Producers @mrproducersa and @saskla_ rosenberg
Producer @suezle_m
Production Manager @jhadiquinn
1st Assistant Director @thobelanifaku
Medle @tau.Ilkhethe
Child Minder educationonlocation.sa
D.O.P. @dinobenedetti
Focus Puller 1st AC @ranhash
2nd AC @marischitz
DIT & VTO @kobousphoto
Grip @pisteyl
Best Boy Grip :Thabelo Kholoane and @itstha.biikho
Gaffer @w.p.haak
Best Boy Lights @marcusnepfumbada
Spark @majunisetoaba and @A_PICTREND_PHOTOGRAPHY
Art Director @smithartdirection
Props Master @the_props_huntress
Props Assistant @taan_enslin.
Art Assistant @kathrinehayward
Driver :Nhlanhla Swundla.
Driver Assistant: Happy Poo and Stan Dube
Art Assistant @trevor_enslin_, @pedre_music_officia ar
Wardrobe Stylist @refilwe_dipholo
Wardrobe Assistant @shaun.ntull
Make up & Hair @turquoise15
Unit Manager @_chad_machogo
Unit Assistant Zamokuhle, Mazibuko Production Assistant @le.sego_
Caterer: @umsamocuisine

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