After Argentina was crowned as the Qatar 2022 World Cup Champion, arguing that the refereeing had harmed them, a Change petition was launched in France to demand FIFA to replay the World Cup final. The news went around the world and became a source of ridicule for Argentines on social networks. CORTA, a digital news platform, understood that it was a good opportunity to turn that conversation into a pro-Argentina post-World Cup campaign.
Based on that premise, the DDB Agency, they quickly designed an action that began with a tweet proposing to all Argentines to collect signatures so that France would “stop crying” and then followed with a petition created for that purpose on the change.org platform. In a totally organic way, without investing in its distribution, the publication went viral and made headlines in different media around the world, which gave press and exposure to the initiative and, not only did it achieve the goal of adding more signatures than the French petition -236,678 vs. 801,710, a real landslide-, but it instantly became a success story due to the repercussion it had.
Advertising Agency: DDB Argentina
CCO: Facundo Varela
ECDs: Fernando Zagales, Juan Mesz
Creative Directors: Andrés Borja, David Mejía
Art Director: Agustina Larrosa
Copywriter: Valentín Gomez
Editor & Motion Designer: Eugenia Diaz
Design team: Federico Fernandez, Catalina Fioramonti
Client: Juan Agosto
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