The new Burger King® campaign, which promotes its full plant-based menu, including the plant-based Whopper Jr. and plant-based nuggets, brings about some confusion. In collaboration with DAVID Madrid, Burger King explores children’s confusion in the third installment of their “Confusing Times” campaign.
The campaign questions various aspects, such as why a building appears so big despite being only two years old and whether a cookie jar still qualifies as such when it lacks cookies. It showcases the boundless imagination of children and emphasizes that Burger King’s campaign reflects the extent of their confusion.
DAVID Madrid has created the third chapter of the acclaimed Confusing Times campaign, approaching confusion from a fresh perspective. This time, the campaign aims to highlight Burger King’s diverse menu, encompassing plant-based nuggets, Long Chicken, and the plant-based Whopper Jr.
Credits
Agency: DAVID Madrid
Campaign: A Little More Confusing
Client: Burger King Global
Global CCO & Partner: Pancho Cassis
Global COO: Sylvia Panico
Executive Creative Director: Saulo Rocha, André Toledo
Creative Director: David Krueger, Pedro Sattin, Sébastien Rouvière
Head of Art: Camilo Jiménez
Art Director: Pedro Sattin
Copywriter: David Krueger, Sébastien Rouvière
Head of Production: Alejandro Falduti
Head of Account: María García Herranz
Group Account Director: Lucila Mengide
Account Executive: Lucía Urbieta
Head of Strategy: Daniela Bombonato
Strategy Director: Patricia Urgoiti
Global PR Director: Sandra Azedo
Client Approval
VP, Head of Marketing: Sabrina Ferretti
Global Brand Communication Director: Andrea Beer
Photo Studio: Sicarios
Photographer: Nixon
Executive Producer: Joao Luz
Line Producer: Rafa Pinto
Client Services: Babi Kosloff, Ju Bahia and Yuri Fuly
Assistants: Kao e Renan Moraes
Tech Crew: Tinho Sousa, Heygo Freire, Dennis Peres
Casting: Mei Yi Ho
Operations: Lindin Lima
Retouch: Ricardo Moreira
Music Company and Publisher: Pickle Music
Executive Music Director: Alexis Estiz
Composer: Alexis Estiz
Sound Design & Mix: Pickle Music
Executive Producer: Olivia López
Performer: Emma Zavaleta
Film Production: Blur
Director: Claudia Llosa
Executive Producer: Mario Forniés y Alfonso Cazalilla
Producer: Elena Sáenz
1st AD: Andrés González
Production Manager: Yago López Abril
Production Assistant: Gustavo Pérez
Production Coordinator: Paula Ceregido
Location Manager: Alejandro Camacho
DOP: Octavio Arias
Camera Assistant: Maria José Burgos
Art Director: Dear F*cking Love
Stylist: Marga Vázquez
Hair and Makeup: Blanca Laporta
Home Economist: Óscar Sanz Cabrera
Casting Director: Mercè Ramos
Editor: Vicente Álvarez
Colourist: Edu Aranda
Post-production: McNulty
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