According to a BUMERAN investigation, Argentina is the country in South America where people begin job-hunting at a younger age. However, when Generation Z individuals attend an interview, the first question they are asked is, “What is your experience in the field?” To address this issue, Beldent, the leading sugar-free gum brand in Argentina, took action to redefine this reality.
That’s why we developed a tool that translates the everyday activities of young individuals into tangible experience that can be included on their resumes.
Credits
Product: Beldent Sugar Free Gum (Mondelez Internacional)
Agency: Digitas, Buenos Aires, Argentina
Production House: Mamá Húngara, Buenos Aires, Argentina
Managing Director: Juan Miguel Cáceres
CCO Latam (Publicis Groupe): Fernando Bellotti
Executive Creative Director: Leo Orsolini
Operations Director: Mercedes Alonso
Client Services Director: Lucas Piacentini
Groupe Creative Director: Gustavo Botte
Head of Art: Andrés Fiorilli
Creative Director: Martín Pastocchi
Copywriter: Sofía Barbieri
Art Director: Miguel Vazquez
Account Director: Luz Giordano
Sr Account Executive: Pilar Garcia
Experience Planning Director: Federico Fiorentino
Strategy Planner: Esteban Minoyetti
Experience Planner: Experience planner
Data Analyst Associate Director: Maximo Romano
Associate Data Analyst: Ignacio Coluccio
CX Manager: Belen Karamanukian
UX Designer: Guido Barberia
UX Designer: Julieta Pereira
Production Lead (The Pub): Rosario Sforza
Dev Lead (The Pub): Maximilian Rodriguez
Executive Producer (Media.Monks): Tomas Del Fresno
Account Director (Media.Monks): Victoria Quintana
Account Supervisor (Media.Monks): Lila Santillán
Partner & Executive Producer (Mamá Húngara): Lisandro Ramos
Edicion & Postproduccion (Mamá Húngara): Gabriel González
Postproducción (Lavaworks): Matias Lava
Position: Sound Engineer (Bamba Music): Pablo Gutierrez
Executive Producer (Bamba Music): Tomás Becú
Executive Producer (Bamba Music): Juan Manuel Marín
Sr. Marketing Director, SOCO (Mondelez International): Maria Eugenia Krismancich
Sr. Category Manager (Mondelez International): Diego Hermida
Sr. Brand Manager (Mondelez International): Marco Bertolosso
Marketing Analyst (Mondelez International): Gabriela Soto
Email: Gabriela.Soto@mdlz.com
Producer (Mc Produ): Diego Mc Loughlin
Presidente (Fundación Inmula): Federico Spoturno
Lawyer (Fundación Inmula): Santiago Tezeira
Márketing director (Jobint/ Búmeran); María Carolina Molinaro
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