What is this?
‘Show Some Skin’ is a new campaign for AtlanTick Repellent Products by Ray Agency. Ray Agency is based in St. John’s, NL and AtlanTick is based in Mahone Bay, Nova Scotia.
Where’s it running?
Across Nova Scotia in OOH, transit, digital and social media.
When did it launch?
The campaign launched May 1, 2023 and the first flight will run for 4 weeks.
What’s the creative approach?
AtlanTick Repellent Products are all natural, so you can be too. Tick protection typically involves long sleeves, knee socks, and full-coverage clothing. Our campaign showcases nude nature lovers in a variety of outdoor settings to demonstrate just how natural and effective AtlanTick products really are. Essentially, AtlanTick is so effective, you don’t need to wear clothes. The campaign is body positive and inclusive and showcases a variety of people that represent our real-life customer base.
What’s the goal?
There’s a gap in the market for customers looking for a naturally derived but scientifically proven and Health Canada-approved option for tick and mosquito repellant. AtlanTick is a small, Nova Scotia-based brand that needed to make a big impact with a bold creative approach to drive awareness of this new-to-the-market tick and bug spray. Our goal is to communicate to consumers that AtlanTick products are made with natural ingredients and are 100% effective. It’s the natural way to protect yourself from ticks.
What was the strategy?
The people who care most about nature can’t find an effective tick spray they believe is safe for them and the environment. Nature strives for harmony, not domination of one species over the other. People who truly love being outside understand that balance, and value the diversity of nature. This is a nuanced take (miles away from frightened roaches screaming “RAIIIIID!”) that we believe can engage customers who value the environment enough to choose a natural tick repellent over a more traditional synthetic chemical.
Credits
Agency: Ray Agency
Client: AtlanTick Repellent Products
Executive Creative Director: Jenny Smith
Creative Directors: Jeff McLean & Terri Roberts
Art Director: Jeff McLean
Writers: Terri Roberts, Sarah Park
Agency Producer: Jeff McLean
Producer: Laurie McGuinness
Directors: Jeff McLean & Laurie McGuinness
DOP: Byron Kopman
1st AD: Andrew Shirley
Editor: Sophia Biedka
Sound Design & Mix: Ryan Marchant, Hadron Films
Original Music: Jack McGuinness
Colour: Sophia Biedka
Photographer: Roth & Ramberg
Account Director: Josh Tucker
Client Lead: Lisa Learning
Discussion about this post