Topline has always been present in the fun moments along Bolivian, until…
the pandemic stopped us from being part of the gatherings…. Because there weren’t any.
But at last in 2022 we came back with everything: plenty of stock, the launching of Topline 7 and the success of Tradición Carnavalera.
And just when we were finally seeing the light at the end of the tunnel and the restrictions were finally seizing to exist all over the world , we fell into a new pandemic “The Paro”.
36 days in which all of the country’s activities where paralyzed
All hope of going back to a normal life fell apart, generating great discontent
And as a brand, what could we do to be back in their moments of fun and joy? Exactly, by spreading joy and giving them the power to have fun in Bolivia’s biggest celebration, The Carnival.
The result? They all did it. They tried out a different experience, they became cool, they tried new flavors, they celebrated life, they tried out new businesses.
We achieved 6 million impressions on Facebook in only 11 days
On Instagram 1 million
Adding to a total of 8 million
We increased 15% of followers on Instagram and we had an increase of 205% of impressions compared to the same period of the previous year, in the first Quarter we had a growth of 83% compared to 2022. A 5% increase in revenue plan in 2023.
Because if you have the courage to do it, either on carnival, a bbq, a birthday or even at a concert, you’ll do it with Topline.
Credits
Agency: Athos Bolivia
CCO: Fernando Fernandes, Pablo Jove
Creative Team
Victor William Mendez Ugarte
Adrian Méndez Akamine
Ruben Antonio Escobar
Pierina Bibolotti Sevilla
Mani Cáceres Méndez
Margo Torrico Luján
Rebeca Gutiérrez Gros
Fito Chipana Ramos
Alvaro Cuentas Paredes
Daniela Serrate
Ruben Ruiz
Account Executive:
Leslie Capobianco Méndez
Claudia Pedraza
Thalía Gonzáles
Client:
Carolina Escobar Ascarrunz
Laura Andrea Vargas Antelo
Pablo Rodrigo Candano
Jose Berthy Justiniano Rodriguez
Leidy Guisell Vaca
Filmmakers
Athos Bolivia
Samba Canuta
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