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“A Heartwarming Tribute to Mothers: Catch Spices’ Touching Campaign on Mother’s Day”

Roastbrief by Roastbrief
May 15, 2023
in Advertising, Campaign
Reading Time: 2 mins read
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This Mother’s Day, DS Spiceco, a part of the DS Group, has launched an extraordinary campaign for Catch Salts & Spices. Partnering with Grapes and The Titus Upputuru Company, they have unveiled a heartfelt short film that beautifully captures the immense sacrifices made by mothers for the sake of their children’s brighter future.

Throughout the years, we have witnessed countless mothers selflessly dedicate themselves to providing a better life for their families, often at the cost of being physically separated from their children. This Mother’s Day, Catch Spices presents a moving story that showcases an incredibly unique aspect of motherhood, where a mother chooses to create distance to safeguard her daughter from the hardships of her own life.

The film portrays the mother’s unwavering love as she tenderly cooks and discreetly delivers meals to her daughter, Nimmi, residing in an orphanage. Amidst their physical separation, the shared food becomes their lifeline, allowing the mother to express her profound love and care for her daughter.

Join us in celebrating the profound love and sacrifices of mothers this Mother’s Day. Let us cherish their unwavering dedication and be inspired by their selflessness. Happy Mother’s Day to all the incredible moms out there!

Credits
Client: DS Group
Brand: Catch Spices
Agency: Grapes
Production House: The Titus Upputuru Company
Director: Titus Uppuuru

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