Samsung Electronics is promoting its smartphones through a new global campaign, created by Cheil Worldwide Seoul, highlighting how switching to Samsung Galaxy is easy, fast, fun and simple.
The new 5-minute film titled “All About Switching” is the latest under “Why Galaxy” brand campaign platform that Samsung has been carrying out with an aim to sway users towards Galaxy smartphones.
The fear of switching turns into the joy of switching as the story is told through an unexpected point of view – the apps on your phone. The underlined key features of Galaxy phones in the film were chosen based on the data of consumers’ top search queries around switching.
By personifying apps with unique characters, the film touts benefits of switching to Galaxy including Smart Switch that makes data transition so simple, Google Meet video call, SmartThings that connects your smart devices, Knox security solution, Quick Share file sharing service, and One UI customization.
The work is rolling out globally and includes 5-minute master film on YouTube and 15-second edits on social channels. The master film alone has garnered more than 10 million views and 3,000 comments in just five days.
Advertiser: Samsung Electronics
Sonia Chang: VP, Head of Brand Marketing Group
Yongwoo Kim: Brand Marketing Group
Woongki Kim: Brand Marketing Group
Creative Agency: Cheil Worldwide
Executive Director: Euisun Chung
Account Director: Byung Gon Park
Account Executives: Wonkee Choi, Minji Kang
Creative Director: Gyu Kim
Art Director: Hyesang Kwon, Boyoung Chae
Copywriter: Parth Raval
Production Company: Logan
Director: Jens Gehlhaar
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