Uber – Earn Like a Boss

9-5 jobs don’t work for everyone. They don’t let you start and stop work when you need to, whether it’s going to pick up your child at school, making that last minute audition, or working around your schedule. Ridesharing services like Uber provide true minute to minute flexibility.  
Uber drivers have the solution: be your own boss, and earn like one. 

For those worried about being able to make your own hours, or worried that whatever the gig, the juice won’t be worth the squeeze, some standout Uber drivers are here to put your mind at ease. For 13 years, savvy gig workers have turned to Uber as the best way to earn extra income on their terms — choosing when and where they earn. With Uber, you’re the boss. It’s time you start earning like one. 

The rideshare and food delivery company’s latest campaign, titled “Earn Like a Boss”, developed by Independent New York shop Johannes Leonardo features a host of endearing short-form video spots that show you the real people behind the wheel. The work features 10 active Uber drivers from across the country who share how their experience with Uber solves the problems that people often complain about. The selfie-style videos offer a glimpse into the life of an Uber driver and the freedom that comes with being your own boss. 

The spots feature real and organic conversations around everything from product features to video games, resulting in final spots that represent a genuine cross section of the people behind the wheel. 

The campaign launches nationally today, April 26th on OOH, Audio, Social Media and through Media Partnerships until the end of the year. The work will also include in-language Spanish films.

Credits

CLIENT: UBER
Global Head of Mobility Marketing, Masterbrand and Membership: Elizabeth Windram
Global Executive Creative Director: Danielle Hawley
Head of Mobility Marketing, US & Canada: Nick Silver
Global Creative Director, Masterbrand & Mobility: Natalie Purbrick
Associate Creative Director: Jordan Rich
Sr. Marketing Manager: Gina Lopez
Sr. Producer: Emily Senecal
Business Affairs Manager: Marie Hernandez

AGENCY: Johannes Leonardo, New York City, USA
Chief Creative Officer: Julia Neumann
Group Creative Director: Zoe Kessler
Creative Director: Grace Martin
Art Director: Claire Golladay
Copywriter: Laura Schear
Design Director: Charles Watlington
Senior Designer: Sarah FitzGerald
Senior Designer: Rachel Van Der Nacht
President: Bryan Yasko
Account Director: Trevor Mundt
Account Supervisor: Joel Bebasa
Chief Strategy Officer: Steve Zaroff
Group Strategy Director: Murali
Strategy Director: Haley Derrah
Sr. Communications Planner: Sean Guthrie
Group Executive Producer: Brett Fisher
Senior Producer: Doug Mouffit
Senior Producer: Lauren Fertitta
Senior Producer: Alex Olivo
Senior Project Manager: Anthony Bayter
Business Affairs Director: Alesa Blanchard-Nelson
Senior Business Affairs Manager: Marcelle Gruman