Agency will spearhead the development of a new brand strategy and distinctive creative platform to drive brand awareness
Tillamook County Creamery Association (TCCA) has announced its selection of Leo Burnett as its lead creative agency, following a rigorous and highly competitive review process led by ARK Advisors. Leo Burnett will spearhead the development of a new brand strategy and distinctive creative platform to drive brand awareness and establish strong market presence for TCCA, maker of nationally distributed Tillamook dairy products, including the fastest growing family-sized ice cream brand in the country.
“It’s always a goal to work with agency partners that share the same values, make collaboration easy and work fun,” says Kate Boltin, VP of brand marketing for TCCA. “Leo Burnett stood out for these very reasons. The clarity of their strategic thinking and creative approach showed us a powerful vision for the brand. We’re excited about this partnership and continuing to grow Tillamook’s presence from coast-to-coast.”
The new partnership with Leo Burnett comes at a time of continued product distribution and growth for the Tillamook brand. Offering five categories of award-winning products, one in four American households purchase Tillamook today, rivaling Diet Coke. TCCA is producing the fastest-growing family-sized ice cream brand in the country, and Tillamook is the number one mentioned cheese brand in foodservice business in the U.S. As a Certified B Corporation (B Corp), TCCA believes that being good stewards of cows and farms, of people and products, of communities and the environment, lies at the heart of everything they do.
“Since first meeting the Tillamook team, we quickly learned that they are the type of partner that places high value on collaboration, integrity and kindness, which is reflected in every area of their business,” says Britt Nolan, president, and chief creative officer for Leo Burnett. “They have bold creative ambitions, awesome products, and they’re just really good people. We’re looking forward to going all-in.”
Leo Burnett, Publicis Groupe’s leading advertising agency with a distinguished history in CPG, food, and retail industries, boasts extensive experience working with top-tier brands, including Kellogg’s, Kraft Heinz, and Campbell’s, among others. A new campaign for the Tillamook brand will launch in late 2023. TCCA marks Leo Burnett’s 13th consecutive new business win and comes on the heels of the agency being named creative AOR for Dunkin’ earlier this year.
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