The “Inequality You Can’t Ignore” campaign for The Chrysalis Initiative urges the medical community to confront racial inequities in breast cancer care for Black women. A powerful outdoor AR experience and film features three women who were negatively affected by discrimination in their breast cancer care and highlights the disparity in outcomes between white women and Black women.
Credits
Client: The Chrysalis Initiative
Agency: EVERSANA INTOUCH
Nicholas Capanear, ECD
Susan Perlbachs, CCO
Ivan Blotta, CD
Diana Krulik-Bentzen, CD
Billy Custer, CD
Ron Larson, CD
Binh Tran, CD, Experience
Christine Bringuez, Design Director
Luke Nunnelly, Medical Strategy
Jackie Budd, Account Director
Jonah Grotz, Project Manager
Craig Johnston, CD, Technology
Tracy Moore, Producer
Luciano Cian, Illustrator
PRODUCTION COMPANY, PHOTOGRAPHY
Yachin Parham, Photographer
Jaleesa Jaikaran, MUA
Ikeyia Powell, Hairstylist
Agata Helena, Body Painting
Ciara Ingram, DP
PRODUCTION COMPANY, VIDEO
Dalmatian Cow, LA
Jean Paulo Lasmar, Film Director, Editor
Bryan Mendoza, Cinematographer
Christina Jobe, Executive Producer
PRODUCTION COMPANY, MUSIC
Ritmika Audio Arts
Henrique Tanji, Music Composer
PRODUCTION COMPANY, AR
Wildlife
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