In Iraq, people still walk around with a pile of cash in their pockets without the basic use of digital payment. So our role was to encourage a Switch towards digitization in a cash community.
To break barriers & to empower change, we aimed to convey a message emphasizing the advantages of embracing this switch “لا تخاف من التجديد.. بهيجي مواقف تفيد”— by showcasing relatable scenarios where both merchants and customers can get benefit from using the cards and paying by POS.
Credits
Creative Agency: Brodmann10, Iraq
Production House: UE Production
Account Manager: Fatima Mohammed
Creative copywriter: Mohammed Jameel
Director: Yousif Omar
Producer: Aland Kaban
DOP: Ali Ameer
Art Director: Mohammed Khalid
Music: McLeeGo
Post Production: Gaith Ibrahim
TypoGraphy Artist: Munther Arnous
Colorist: Tony Ameer
Casting agency: Trendy Cast
The cast: Dan Tha Man, Oustaz Majid and Kazim.
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