Tanya will be growing ShowHeroes Group’s presence on a global scale while balancing growth with the sustainable principles of Better Media
Tanya Priyank is assigned as VP international growth and Better Media, taking on new responsibilities and adding to her previous role as director of international growth and Better Media. Tanya will be growing ShowHeroes Group’s presence on a global scale while balancing growth with the sustainable principles of Better Media.
“The core principle behind Better Media is for the advertising industry to balance people, planet, and profit – as VP international growth and Better Media, I’m in a perfect position to strike that balance and help us thrive as a company and industry,” says Tanya. “For our international growth, I’ll be scaling our global partnerships and fostering cross-country collaborations. That’ll be in tandem with ensuring that ShowHeroes Group and, as much as possible, everyone we work with can adhere to our Better Media principles. With a seat on the executive board, I’ll be helping take this company and our principles further than ever before.”
The principles in question are the four pillars of Better Media: sustainable advertising, responsibility over the environmental footprint, commitment to data ethics, and promotion of diversity, equity, and inclusion.
“Tanya is an incredible representative for ShowHeroes Group on a global scale,” says Ilhan Zengin, CEO at ShowHeroes Group. “Her strong passion for our cutting-edge digital advertising technology shines through, as does her commitment to Better Media. Thanks to Tanya we’ll not only be bringing our technology to markets worldwide, but our industry-shifting Better Media stance as well.”
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